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A Simple (Loyalty) Plan

Distinguishing membership from loyalty

A1Dataservices helps you get to know your customers better 


When you start a loyalty plan, you probably already have a loyal customer base for your brand. You don't have to be a fortune teller to figure out that some of your customers have already decided that they will only come to your site.

On the other hand, when you start the loyalty plan, you will find when reviewing the data it generates that many of the customers affiliated to it do not meet the loyalty criteria we expect: just go to your premises. 

However, a loyalty plan is going to be very relevant for the information it generates, and the usefulness of this in making important decisions in the future of your business operations.

In view of the above we must distinguish two operational terms in the matter at hand; on the one hand, what is a loyal client? That consumer of your brand or product who has already decided that he will always go to your business. Or at least, at the moment, he is not considering going to a direct competitor. Remember the difference in time that exists between the time it takes to win a client and the time it takes to lose one.

Futhermore we have the concept of affiliation; with which we describe the voluntary act of joining a loyalty plan and giving up your personal data for attractive consumer rewards.  

A1Dataservices guides and advises you through the stations you will have to go through in order to achieve a consolidated loyalty plan that generates useful information for your ticketing business.
"A simple plan" (1998) Director: Sam Raimi. Cast: Bill Paxton, Bridget Fonda, Billy Bob Thornton. Three blue-collar acquaintances come across millions of dollars in lost cash and make a plan to keep their find from the authorities, but it isn't long before complications and mistrust weave their way into the plan.

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