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You’ve got mail

First things first. Email marketing is not outdated or left behind, relegated by other more modern tools. On the contrary… 

Email marketing is a necessary communication tool that is currently received on all devices and at any time. And that's in spite of the fact that our inboxes are full of messages. In email marketing it is relevant who the sender is. And cinema is not considered "invasive".

That doesn't mean we can bomb our database with emails at all times and under any pretext: even the nicest of your customers will get tired of you. It's about taking care of the design, the message, the subject, the day, the time at which you send the mail, ... Let's not get nervous, it's about drawing up a strategy and putting it into practice, testing and measuring and then deciding and if necessary, changing the strategy. Not everyone behaves the same way.  

Let's talk about the database. The best database is the one you build with your customers: buyers and visitors to your website who decide to sign up to receive your newsletter. You already know something important about them: they are interested in you. Flee from purchased databases.

In future publications we will address the importance of email marketing in the creation and growth of your loyalty plan.

Far from being obsolete, email marketing is very much alive. Pay attention to the quality of the database; it's not about sending thousands and thousands of emails if you don't know how the recipients react. You need a strategy, implement it, measure it and if you don't get the desired results, change it. 
You ´ve got mail (1998) Director: Nora Ephron. Cast: Tom Hanks, Meg Ryan, Greg Kinnear,  Two business rivals who despise each other in real life unwittingly fall in love over the Internet.

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